Topogato

Topogato is an artisanal chocolate shop in San Francisco. Working closely with pastry chef Simon Brown, we crafted everything from the brand strategy and name, to the complete brand identity system, e-commerce website, packaging and more. In other words: the whole shabang.

Deliverables
Brand Strategy, Naming, Brand Identity, Web Design, Packaging Design, Photography, Illustration

Features
Forbes, New York Magazine, SF Chronicle, Eater SF

Client
Topogato

Previous Design

The previous design system overemphasized the word LIVES, and didn’t incorporate the Google identity cohesively.

Though the artwork was successful at times, it also lacked cohesion, with many episodes feeling like one-offs instead of pieces of a larger narrative.

Inspiration

Inspiration came from the ubiquitous Google search bar, and the constantly-shifting nature of internet.

Editorial mastheads, and the flexible range of visual approaches they allow for, also opened up a world of exciting visual possibilities.

A modular solution

Knowing that the logo needed to work on applications as small as a podcast thumbnail and as large as an event stage backdrop, we created a solution that could flex for any situation.

Season 4 launch

Season 4 successfully launched the refreshed brand identity with five podcast episodes, YouTube documentaries, social teaser videos, and a system that is ready for events and print publication.